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SCREEN FUTURE    SCREEN FUTURE
The Future of Entertainment, Computing, and the Devices We Love
By Brian David Johnson
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SCREEN FUTURE—Now available in soft cover!

Screen Future is about the people, technology, and economics that are shaping the evolution of entertainment. Blending social and computer sciences, media history, and engaging conversations with industry experts, author Brian David Johnson provides an informed and illuminating vision for what happens when TV and entertainment are transformed by the power and intelligence of computers.

With a relaxed and approachable style, Johnson takes us inside the technology and explores how our TVs, phones, cars, computers, and all the devices we love are being connected and reshaped into personalized entertainment platforms.

Screen Future explores the hard questions behind today's headlines and buzz: Is this the end of broadcast TV? Are the days of cable and satellite providers numbered? What role will government need to play? How do we pay for it all? And most importantly, what do consumers really want?

Screen Future is both a comprehensive analysis and an entertaining tour of the technical, economic, and cultural implications of a future that's coming faster than you might think.

Customer Comments
"Screen Future is a must-read for anyone trying to make sense of the rapidly changing world of television and screen media. Johnson's vantage point at the intersection of technology and design gives him a unique perspective on this change. He thoughtfully blends business and pure technology with insights from such luminaries as Henry Jenkins and David Poltrack, making for both interesting reading and a meaningful story. Johnson analyzes what TV has become, helps us see where it is going and takes a hard look at the components of media that are transparent to the consumer without forgetting the ultimate goal of entertainment: to entertain."

- Dale Herigstad, Chief Creative Officer, Schematic

"Brian David Johnson's Screen Future is a fascinating and engaging book that is both visionary and pragmatic. Johnson adeptly explores the future of entertainment, TV and consumer electronic devices while remaining firmly grounded in business and economic realities. With a strong grasp on what consumers really want, he has given us not only a view of where our industries are headed but also what we will have to do to get there."

- John Slack-Smith, Director and Chief Operating Officer, Harvey Norman Holdings Limited

"If there is any roadmap to the future in our fast changing business, this is it. Brian David Johnson's well researched and well presented book gives us a look at the critical parts of the media ecosystem and how we can understand and adapt. It's a terrific resource."

- George Schweitzer, CMO/President, CBS Marketing Group

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If you've been following this column you know it's been a busy year. I've traveled all over the world talking to people about the future of TV. I've also spent a lot of time listening to people. I've talked with thousands of people at comic book conventions, gaming roundtables and universities. I've talked to just about anybody who wanted to talk or listen. But this trip next trip...

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About the Author
Brian David Johnson

Brian David Johnson

Futurist and Director, Future Casting and Experience Research
Intel Corporation

The future is Brian David Johnson's business. As a futurist at Intel Corporation, his charter is to develop an actionable vision for computing in 2020. His work is called "future casting"—using ethnographic field studies, technology research, trend data, and even science fiction to provide Intel with a pragmatic vision of consumers and computing. Along with reinventing TV, Johnson has been pioneering development in artificial intelligence, robotics, and using science fiction as a design tool. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels (Fake Plastic Love, Nebulous Mechanisms: The Dr. Simon Egerton Stories and the forthcoming This Is Planet Earth). He has directed two feature films and is an illustrator and commissioned painter.

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